ABOUT NASCAR GREEN
Since its inception in 2008, NASCAR Green has become one of the most innovative and holistic environmental awareness platforms in the country. NASCAR and the industry have been on a joint mission to reduce the sport’s environmental footprint by championing sustainable behavior to millions of fans. NASCAR has the three largest sustainability programs in sports: renewable energy, recycling, clean air:
NASCAR has the largest renewable energy projects in the world
Leading the way in 2011 was NASCAR’s groundbreaking partnership with Sunoco and American Ethanol. NASCAR launched its long-term bio-fuels program to reduce emissions of the fuel used in all three of its national touring series.
As the Official Fuel of NASCAR since 2004, Sunoco helps to power its three national series with Sunoco Green E15 – a 98 octane unleaded fuel, specifically engineered for high-performance engines.
NASCAR eclipsed seven million tough competition miles on Sunoco Green E15, a 15 percent ethanol blend bio-fuel, made from American grown corn, reducing greenhouse emissions by 20 percent while increasing horsepower.
Sunoco manufactures, acquires, and / or processes all components that make up Sunoco Green E15. The race fuel is blended with American-grown and American-made corn ethanol produced at Sunoco’s ethanol plant in Fulton, N.Y. to create Sunoco Green E15.
A significant number of NASCAR teams and tracks rely on solar power as an energy source, including: Daytona International Speedway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, Sonoma Raceway, Roush Fenway Racing, and Kyle Busch Motorsports.
NASCAR has the two largest renewable energy stadium projects in the world – 3MW Solar Farm at Pocono Raceway and a 9MW Solar Farm at Indianapolis Motor Speedway
IMS solar farm is housed on 68 acres of land and can meet the energy needs of 1,000 homes
Pocono Raceway’s solar panel system is the track’s primary electric energy source while powering more than 250 homes (lowering CO2 emissions by 2,370 metric tons annually)
Electric Charging Stations
Through an Official Partnership with Eaton, NASCAR installed 20 Level 2 EV Charging Stations at NASCAR offices in Daytona Beach, Charlotte and Concord. The stations power electric and plug-in hybrid electric vehicles for NASCAR employees and guests. The stations charge the electric vehicles offered by our three manufacturers: Chevy, Ford and Toyota.
NASCAR also participates in the Department of Energy’s Workplace Charging Challenge, a collaborative effort to increase the number of US employers offering workplace charging
NASCAR has the largest recycling program in sports
NASCAR has the largest recycling program in sports with the aid of partners: Coca-Cola, Coors Light, Goodyear, Liberty Tire Recycling, Sprint, and Safety-Kleen.
A comprehensive recycling effort has accounted for approximately 120,000 Goodyear tires recycled across NASCAR’s top three national series each year. NASCAR Official Green Partner, Liberty Tire keeps NASCAR’s discarded tires out of landfills and transforms them into sustainable products that improve people’s lives
Oil Recycling, Disposal, & Cleaning Services
As a major contributor to NASCAR’s recycling efforts, Safety-Kleen provides its oil recycling and re-refining services to more than 200 NASCAR-sanctioned races a year. Since entering the sport, Safety-Kleen has collected enough race used oil to power the Empire State Building for more than one year. Safety-Kleen collects and re-refines more than 200,000 gallons of NASCAR oil at tracks and team shops a year, avoiding more than 1,500 metric tons of greenhouse gas emissions – equal to carbon sequestered in more than 39,000 trees.
Through collaboration with Coca-Cola and Coors Light, NASCAR has recycled more than 25 million bottles and cans thanks to designated bins in the grandstands, concourse, suites, garage, and campgrounds at almost every track NASCAR visits.
Wireless Device Recycling
As title sponsor of NASCAR’s premier national series, Sprint is committed to green sustainability, recycling mobile devices at 38 NASCAR race events per year.
NASCAR has the single largest clean air program in sports
NASCAR Green Clean Air Program
The NASCAR Green Clean Air Program plants 10 trees for each green flag that drops during races, capturing 100% of the carbon produced by the on-track racing. Since the program’s debut in 2009 – NASCAR has planted enough trees to completely offset carbon emissions for all NASCAR national series racing for the past five years, plus the next 40 years.
NASCAR Race to Green™, a month-long initiative that galvanized teams, tracks, drivers, Official NASCAR Partners, and most importantly fans, resulted in more than 300,000 trees being planted across the country, including in areas affected by natural disasters over the past two years.
NASCAR Green continues to educate NASCAR fans and reduce the sport’s environmental impact through strategic collaborations with key agencies
Department of Energy (DOE) and NASCAR collaborate on advancing the adoption of clean energy technologies. Specifically, NASCAR has deployed Eaton EV charging stations for employee use at its corporate office locations in Daytona Beach, Fla., and Concord, N.C., and Charlotte, N.C.
Natural Resources Defense Council (NRDC) and NASCAR work to promote energy efficiency at NASCAR-sanctioned racing facilities as well as NASCAR corporate facilities. The two entities work together to educate NASCAR fans about the benefits of renewable energy and promote healthy food options in collaboration with concessionaires at NASCAR-sanctioned racing facilities.
Virginia Department of Forestry (VDOF) and NASCAR partnered to sign a voluntary, 3-year Memorandum of Understanding (MOU) that outlines VDOF’s commitment to pledge trees throughout a number of state forests to help offset the carbon footprint of fans attending all NASCAR-sanctioned races across the Commonwealth of Virginia.
NASCAR Green is utilized as a testing ground for companies to validate technologies
NASCAR’s Air Titan 2.0, the cutting-edge track drying technology that is housed in a Toyota Tundra, consumes 78 percent less fuel per hour and emits 80 percent less CO2 per hour than its predecessor.
Nearly 20 NASCAR Green Official Partners utilize the sport as a tool to engage and educate NASCAR fans
Importantly, the efforts that have led to these achievements align with NASCAR fan values
Recent research shows NASCAR Green initiatives align with fan values. According to Experian Marketing Services’ 2014 Simmons National Consumer Study, two out of three NASCAR fans agree that each person has a personal obligation to be environmentally responsible, and four out of five fans indicate their household recycles. Additionally, a 2014 study commissioned by NASCAR and conducted by Toluna revealed that NASCAR fans are over 75 percent more likely than non-fans to support the use of ethanol blended with gasoline to fuel their own cars.