ABOUT NASCAR GREEN
Since its 2008 inception, NASCAR Green has become one of the most powerful sustainability platforms in the U.S. NASCAR’s three massive green programs are among the largest in sports, and the sanctioning body serves as a proving ground to validate new technologies. NASCAR also collaborates with the industry and other organizations that care deeply about sustainability, and its championing of sustainable behavior to millions of fans align with NASCAR fan values.
NASCAR has the largest renewable energy projects in sports
Many NASCAR teams and tracks rely on solar power as an energy source, including: Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, Sonoma Raceway and Michael Waltrip Racing.
NASCAR has the two largest renewable energy stadium projects in the world.
Indianapolis Motor Speedway 9MW solar farm is housed on 68 acres of land and can meet the energy needs of 1,000 homes.
Pocono Raceway’s 3MW Solar Farm is the track’s primary electric energy source while powering more than 250 homes (lowering CO2 emissions by 2,370 metric tons annually).
NASCAR has the largest waste diversion program in sports
A comprehensive recycling effort has accounted for approximately 120,000 Goodyear tires recycled across NASCAR’s top three national series each year.
NASCAR Official Green Partner, Liberty Tire keeps NASCAR’s discarded tires out of landfills and transforms them into sustainable products that improve people’s lives.
As a major contributor to NASCAR’s recycling efforts, Safety-Kleen provides its oil recycling and re-refining services to more than 200 NASCAR-sanctioned races a year.
Since entering the sport, Safety-Kleen has collected enough race used oil to power the Empire State Building for more than one year.
Safety-Kleen collects and re-refines more than 200,000 gallons of NASCAR oil at tracks and team shops a year, avoiding more than 1,500 metric tons of greenhouse gas emissions – equal to carbon sequestered in more than 39,000 trees.
Through collaboration with Coca-Cola and Coors Light, NASCAR has recycled more than 25 million bottles and cans thanks to designated bins in the grandstands, concourse, suites, garage, and campgrounds at almost every track NASCAR visits.
Sprint recycles mobile devices at 38 NASCAR race events per year.
Teams such as Roush Fenway Racing recycle as much as 96 percent of each race car.
In Spring 2015, NASCAR piloted a compost and food donation program at Richmond International Raceway. This sucessful back of house pilot resulted in over 5.4 tons of food going to compost and over 1,000 meals donated to the hungry.
NASCAR has the largest clean air program in sports
The NASCAR Green Clean Air Program plants a tree per car in each NASCAR series back into a USFS or Arbor Day Foundation reforestation project, all with the support of the Arbor Day Foundation.
NASCAR Green also launched the first digital tree planting effort in sports offering fans the opportunity to donate a tree in an area of need across the U.S.
Since the program’s debut in 2009, NASCAR has planted enough trees to completely offset carbon emissions for all NASCAR national series racing for the past five years, plus the next 40 years.
NASCAR Race to Green™, an annual initiative focused during Earth Week galvanizing teams, tracks, drivers, Official NASCAR Partners, and most importantly fans. The efforts put forth in 2014 resulted in more than 300,000 trees being planted across the country through NASCAR’s digital tool and the efforts put forth in 2015 resulted in over 10,000 fans learning their carbon footprint through NASCAR’s carbon calculator tool. This tool was developed in partnership with the Environmental Protection Agency.
NASCAR serves as a proving ground to validate new technologies
In recent years, NASCAR, the teams and tracks have made use of a variety of green technologies – from solar and hydrogen to electric and biofuels.
The OEMs work closely with NASCAR to utilize the sport to showcase their technologies.
In 2013, Ford ran the first electric vehicle pace car at a Sprint Cup race.
In 2014, Ford and Toyota hybrid vehicles paced NASCAR Sprint Cups Series races.
In 2015, a Toyota Mirai Fuel Cell Vehicle paced the field at a Sprint Cup race.
To propel its race vehicles, NASCAR uses a biofuel.
Since 2011, NASCAR has successfully run more than seven million tough competition miles on Sunoco Green E15 – a 15 percent ethanol blend bio-fuel, made from American-grown corn – reducing greenhouse emissions by 20% while increasing horsepower.
Seven million miles is the equivalent of nearly 30 trips from the earth to the moon or 281 laps around the earth.
NASCAR will hit eight million miles this September.
Air Titan 2.0, the cutting-edge track drying technology housed in a Toyota Tundra, consumes 78 percent less fuel per hour and emits 80 percent less CO2 per hour than its predecessor.
NASCAR collaborates with the industry and other organizations that care deeply about sustainability
NASCAR and the Environmental Protection Agency have worked together for the last four years focusing on three specific areas: E3, Safer Choice and Carbon Equivalencies. The NASCAR Green E3 Challenge is in it’s third sucessful year going from N.C., V.A. to P.A. The NASCAR carbon calculator receive over 48,000 views in just seven days and with the revamp of EPA’s Safer Choice program, NASCAR fans will soon have access to insights on the safest cleaning products for the home.
Department of Energy (DOE) and NASCAR collaborate on advancing the adoption of clean energy technologies. Specifically, NASCAR has deployed Eaton EV charging stations for employee use at its corporate office locations in Daytona Beach, Fla., and Concord, N.C., and Charlotte, N.C. and we have also piloted hydrogen fuel cell generators during race events.
The Green Sports Alliance and NASCAR work to promote energy efficiency at NASCAR-sanctioned racing facilities as well as NASCAR corporate facilities. The two entities work together to educate NASCAR fans about the benefits of renewable energy and promote healthy food options in collaboration with concessionaires at NASCAR-sanctioned racing facilities.
NASCAR and the Arbor Day Foundation have focused on putting trees back into areas of devastation for the last three years, planting hundreds of thousands of trees together.
NASCAR also brought Sustainable America on board in Spring 2015 to beta test a composting and food donation program resulting in over 5.4 tons of food going to compost and over 1,000 meals donated to the hungry.
Virginia Department of Forestry (VDOF) and NASCAR partnered to sign a voluntary, 3-year Memorandum of Understanding (MOU) that outlines VDOF’s commitment to pledge trees throughout a number of state forests to help offset the carbon footprint of fans attending all NASCAR-sanctioned races across the Commonwealth of Virginia.
NASCAR’s championing of sustainable behavior to millions of fans align with NASCAR fan values
According to a 2014 study, when compared to non-fans, NASCAR fans are:
Approximately twice as likely to indicate their household is very green – always looking for new ways to positively impact the environment.
More than +75% more likely to support the use of ethanol blended with gasoline to fuel NASCAR race cars.
More than +75% more likely to support the use of ethanol blended with gasoline to fuel their own car.
More than +50% more likely to support the use of ethanol blended with gasoline to fuel cars on the road today to increase U.S. energy independence.
More than +25% more likely to recognize ethanol as a renewable source of energy.
According to a 2014 study, four out of five NASCAR fans believe Earth is going through a period of climate change, and two out of three NASCAR fans who believe it feel a personal responsibility to do something about it.
The same study shows most NASCAR fans support various activities that are environmentally friendly. Approximately 2 out of 3 NASCAR fans who believe there is climate change support each of the following:
Buying cost-effective solar panels for the home.
Driving / owning vehicles that run on electric.
Using public transportation or ride sharing.
Driving / owning vehicles that are more fuel efficient.
Buying products/services from companies that use fuel efficient vehicles.